Luxury packaging must go green
Eco — In an age of climate consciousness, consumers dislike over-packaging and wastefulness while preferring smart and economical solutions. Read it here.
A blog to promote luxury products — Saks Point of View is being used as a way to not only propel itself forward as a luxury brand, but also to act as a channel for the brands (…) having a blog is a good way to engage personally with a large number of people. (…) there is a desire to feel as though brand is talking specifically to them (…) Blogs connect with its consumers in a way that Facebook and Twitter accounts cannot. Read full article here.