Fast forward: The Chinese quest for luxury brands
Sur le marché du luxe, en quelques années et sur tous les plans, la Chine, va rattraper son retard et se mettre au niveau des standards occidentaux…
The study found that families here making over $180,000 annually spent an average of $28,000 on luxury goods for the year-more than residents in the same income bracket in Shanghai, Beijing and Shenzhen.
But with greater expansion comes the risk of brand dilution outside the main cities, as well. Some companies are trying to prevent this by creating special lines in conjunction with famous Chinese artists to generate buzz and maintain their edge in exclusivity.
Also, these consumers are developing more sophisticated tastes, increasingly preferring the harder-to-get Diane von Furstenberg to Louis Vuitton.
La suite (read more) ici
Alors que Google ouvre boutique.com… Facebook comme canal de vente pour les marques de luxe?