& Other Stories, Grand opening

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& Other Stories is, like COS, a brand founded by H&M. The women-only collection is available in Paris at 277 rue St Honoré, below pictures of the Grand opening cocktail.

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High end credibility?

Interesting communication concept: the adress is as big as the brand name and above it. Which one is the more important?

Rue saint Honoré, the place to be?

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I like this wrinkled aluminium foil print

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Cosmetics figure prominently in the parisian store

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« Created in our parisian atelier » Artcrafting-legitimity at & Other Stories?

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Shopping the good articles at & Other Stories, make you feel « like » wearing Acne without the price. It’s a pity to see some cuttings not « well » made on some shoes, it’s only « a visual thing » and have nothing to do with the confort. It’s sometimes, the price to pay to have a nice & trendy pair of shoes for only 80€!

Accessories are spread all around the store, make it difficult to resist as they are well designed.

As a men you can find scarves, purses, tote bags, iPhone/tablets cover and if your size fit you can even try some girls outfits like the boys i saw queuing for fitting rooms!