PFW | Wooyoungmi, joyful elegance

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Wooyoungmi, summer spring 2013, Paris

Prints are back on the runways for several seasons now in women collection. It’s the same, more quietly, with men. More than just the plaid shirt, this summer we can already find beautiful printed pants in almost every collections (from fast-fashion retailer to high-fashion houses).

The two korean sisters Woo Youngmi and Woo Janghee, designers of Wooyoungmi love prints and put them everywhere for next summer.

The result is a very arty-60 collection. Peacefulness, intellectual, jazzy, sophisticated… are words which come to your mind. But there is no nostalgia, these are clothes for today, well thought and well balanced. Fitted pants, short jackets and geometric pattern flirting sometimes with an ethnic style.

The masculine silhouette designed by two women is mostly design for a sensitive urban boy seeking for a joyful elegance.

It is not surprising to learn that Wooyoungmi is working with and support various artists as they strongly believe in the link between art and fashion. Each season an artist is invited to interpret the collection. His work will be used for the advertising campain and be exhibited.

Korean designers demonstrate once again (think of Juun J) that menswear need to rely on them for the future.

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This coat is a must have. The pants seems to be zipped at the bottom.

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