Luigi di Donna is eccentric, exhuberant, enthusiastic and the luxury magazine he created one year ago is like him: über-something. The price (30-40 euros) is high, the format is that of the sleeve of a 33 rpm and the weight is 9 pounds! It is not the usual magazine you read in your train!
For the last release dedicated to Marilyn Monroe, Luigi told me that a limited edition weighing 44 pounds and delivered in a special case designed by Moynat had also been created!
Luigi di Donna, a former photographer, with the help of 5 designers and photographers focus on the regular subjects of luxury (fashion, art, architecture, design, decoration, travel…) keeping one priority: the quality of photography. With such a pedigree i was expecting a magazine layout with a strongest personality, but it is not the case, unfortunatly. The graphic design, even the logo need more impact without interfering with the photography.
We never seen so many fashion magazines in stores than today. Every tiny stores in NYC got tons of design and fashion magazines. On fashion blogs or on paper, fashion photography is everywhere. Such magazines as Red Collector or Exhibition try to put the quality to the highest level.