M7 sounds like a secret agent code, like 007 or Agent X27…
I discover M7 some months ago (thanks Valérie) and it immediately became one of my favorite fragrance, it’s very masculine and warmth. Created in 2002, the ad campaign directed by Tom Ford then art director of Yves Saint Laurent, was inspired by 1962′s Jean Loup Sief’s serie. The ad was showing tae kwon do champion Samuel de Cubber in all his glory.
Beautifully repackage this year and now with some notes of bois de oud, the fragrance is still very masculine: oriental, dark and luxurious.
Absolument nécessaire (because my flask is now empty)